Tohue Tohue, the Essence of Guerrero

By Stephen Rysak

Social Initiatives > Social Initiatives

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Funded

$3,492USD
110%

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$3,186USD

Time left:

Ended 08/11/15

"Tohue Tohue is a social project that propose a new way to save the handmade work of Guerrero. "

Created by

A2c71bbb3cc3570ce690ed4741843778225f8b20

Guerrero, Mexico

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The project :

Tohue Tohue is a social project that offers a new and innovative way of protecting the arts and crafts of the region of Guerrero through the distribution and promotion, creating a Mezcal brand, which represents the diversity of handicrafts of the region.

Tohue Tohue operates in one of the most difficult States of Mexico. However, the passion and the strong commitment of the community inspired us, and give us the motivation to continue this way.

Today, the most important for us if to share the culture and the traditions of Guerrero:

  • The organic Mezcal produced with wild Cupreata agave of the municipality of Eduardo Neri. The agave grows during 12 to 20 years.
  • Traditional dances
  • The Nahuatl, the former Mexican language that is endangered.
  • The arts and crafts  

We are convinced that working as a team, we can improve the quality of life of many people, and that is why we have decided to found a Mezcal brand with the help of several families of different localities. Tohue Tohue represents the work of a whole community and would allow to establish a fair trade, helping everyone. 

Every bottle of Tohue Tohue Mezcal has a handmade product:

  • A book made of recycled palm tree bark, produced by unemployed women of the community.
  • A wood-sculpted mask made by artisans of Guerrero that represents the Tecuán (the name of the jaguar, which means in Nahuatl “creature that eats people”).
  • A special edition: a set of bottles disguised in typical characters of traditional Mexican dances. 

We need you !

So far, the project is rising, as we have only the possibility to distribute and manage the product in a simple and limited way. We are convinced that it is time to grow. Although this initiative requires a lot of investment, today we need 60,000 pesos to help on the management, the development and the regularization of the project. This will allow us to increase the distribution capacity, and thus to largely increase our social and economic impact inside the community we work with..

At this time, we work with more than five families in different regions.

Thanks to your support, we could integrate even more families.

We believe strongly in this project, and we are fully committed to it. The regularization is a key element for the project as for us, being social entrepreneurs.

Today we need your support !

The team of Tohue Tohue:

Alfredo : Alfredo is a co-founder. He is Mexican with roots from the State of Guerrero, and grew up with traditional dances and handmade masks culture. He is a lover of Mexican ancestral beverage, as for example Pulque and Mezcal. At first, Alfredo is a communication expert, and worked for international companies Mincheng Chang and Zhonglong Import Export developing the markets. Besides, he works as a volunteer in a social organization called MakeSense, and, social entrepreneur deep down, he created a hand-crafted organic tobacco brand that he let down to dedicate himself to Tohue Tohue.

Stephen : Stephen is a co-founder. He is French but Mexican at the heart, and lives in Mexico for almost six years now. Graduated of an engineering school, he also passed a specialized Master in Business Development in France, and worked three years for Orange Business Service in the sales development in Paris, Singapore and Mexico. Stephen particularly likes Gourmet food, and is a Mezcal lover since he settled down in Mexico. Furthermore, he has a passion for languages and passed a diploma of French teacher. He is learning Nahuatl for a year now.

Don Rosalino: Don Lino is our Mezcal Maestro. He speaks Nahuatl and just a little of Spanish. He begun to work in the Mezcal production with his father at eight years old and now he has more than 30 years of experience in producing organic Cupreata Mezcal. Today, he relies on your support to finally live of his work.

Santa: Santa is Don Lino’s wife. She is in charge of the Mezcal sales and relies on you to stop loading up the heavy container of the Mezcal and thus dedicate herself to the management of the family business from his community.

Juan: Juan is Don Lino and Santa’s son. He is 18 years old, and provides a precious assistance to his parents in the production and sales of the Mezcal. He hopes to take over the family business and thus give up the option to go to the United States to find a job.

Ruperto: Ruperto is responsible of sculpting and painting the masks and clothes of dancers disguised bottles, with the help of his nephew. They work with a great commitment to have the opportunity to move from one the most dangerous and violent region of Guerrero.

Antonio: Toño sculpts the masks of the books, with the support of his father and mentor, Mauro.

Leticia: Leticia paints the masks on the books.

Cipriano: Cipriano, with the help of this wife, sculpts and paints the masks of the books, in a “Olinalá” style.

Josefina: Recently came back from the United States, Josefina and his husband, Nestor, sculpt and paint the masks for the bottle of 50 ml.  

Leonila: Leonila is in charge of the handmade embroidery of the books made of recycled palm leaf.

Sofía : Sofía is also in charge of the handmade embroidery of the books made of recycled palm leaf.

Brigildo: Brigildo is a Mezcal Maestro that we would like to work with, and this could be possible thanks to your support! He dedicates lots of time and resources in agave and tree reforestation.

Lizbeth: Lizbeth is a friend and Alfredo’s sister. She is an excellent designer in charge of a great project called Sihuata. She draws as a volunteer our logos. Thank you a lot for your support !

Indra et Juan: Friends and students of the Cinema school CUEC in Mexico, they help us creating and editing the video for the platform. Thank you a lot for your collaboration !

Viri: Viri is a friend and an expert in social medias that support us developing public relations. Thank you a lot for your help !

Clem and Roxane help us for the development and promotion of the brand for the next five months.

How you are going to receive your reward?

Once the campaign over, we are going to organize an event in which people from Mexico City would be able to receive their reward. There will also have a tasting of a great selection of Mezcal from Guerrero, produced by Don Lino and Brigildo. You cannot miss it!

Regarding people that live outside the city or abroad, we will send you the reward in the next days after the end of the campaign. However, you will receive the bottles of Mezcal between July and December, depending on the trips to your country of the team Tohue Tohue (we cannot send alcohol by post).

Contact:

Fb: /MezcalTohueTohue

Twitter

instagram: @tohuetohue

mezcal@tohuetohue.com

 

Thank you for your support!

Tohue Tohue, the Essence of Guerrero

Choose a reward:

Starting from $5USD or more

Limited (39/40)

there are 1 Backers

CATEGORÍA ESPECIAL. estas invitado a nuestro evento “FIESTON DJ SET” el próximo sábado 8 de agostos de 2015 en GALERIA BOTELLO. Una joya escondida de la colonia Roma.

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Starting from $5USD or more

Limited (29/40)

there are 11 Backers

CATEGORÍA ESPECIAL. estas invitado a nuestro evento “FIESTA TOCADISCOS” el próximo viernes 7 de agostos de 2015 en el clandestino “CLUB MEZCAL” que cuenta con la mejor terraza de la ciudad!

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Starting from $6USD or more

there are 7 Backers

Thank you ! Your name and photo (optional) will be immortalized on our social medias.

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Starting from $14USD or more

there are 14 Backers

Thank you for your support ! Besides the previous reward you will receive a thank-you postcard customized by artists and artisans of Tohue Tohue.

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Starting from $27USD or more

there are 18 Backers

Thank you very much ! Besides the previous rewards, we invite you to participate in a lotery to have the chance to win a bottle of Mezcal from our special reserve, with a customized calabash.

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Sold out.

Starting from $43USD or more

Limited (0/2)

there are 2 Backers

Special category Great ! You will have the priviledge to chose whom of Alfredo or Stephen will grow a moustache; a French moustache for Alfredo and a Mexican one for Stephen. Don’t worry ! We will send you a thank-you photo.

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Starting from $54USD or more

there are 10 Backers

Fantastic ! Besides the previous rewards (except one of the special category), you will receive a great customized Tohue Tohue notebook, made by our artist friends from Sihuâta.

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Starting from $107USD or more

Limited (8/8)

there are 0 Backers

This reward is only for people living in Mexico City. Chido ! You are invited to share a moment with the team Tohue Tohue for a workshop about Mezcal.

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Starting from $133USD or more

there are 4 Backers

Marvelous ! Besides the previous rewards, you will receive a tee-shirt with Tohue Tohue logo.

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Sold out.

Starting from $160USD or more

Limited (0/1)

there are 1 Backers

Special category Awesome ! You will have the pleasure to chose whom of Alfredo or Stephen will dye his hair of the color of your choice, during one week. No worries ! We will send you a thank-you photo !

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Starting from $266USD or more

there are 3 Backers

Wahou ! Besides the previous rewards (excepting the the special category), we will send you a customized calbash with your name painted by our artisan friend Antonio, a bottle of Mezcal of 250 ml, as well as a small handmade book with the jaguar mask.

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Starting from $372USD or more

Limited (7/8)

there are 1 Backers

Excellent ! Instead of the bottle of Mezcal of 250 ml, we will send you a bottle of 750 ml.

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Starting from $531USD or more

Limited (5/5)

there are 0 Backers

Impressive ! Instead of the bottle of Mezcal of 750 ml, you will receive a handmade jaguar disguised bottle made by our artisan friend Ruperto. This is a unique piece, better than a doll !

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Starting from $1,062USD or more

Limited (1/1)

there are 0 Backers

Amazing ! Besides all of the other rewards (except ones of the special category), we will make you the star of the campaign on our social medias, and you will receive a VIP pass valid for 10 years that allow you to discover the Mezcal world and community, as well as the artisans we work with. Thank you so much again!

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